KPI dictionary

Every measure, in plain English.

Twenty numbers your accountant might use, translated. Search or filter to find the one you need.

Collection rate

Money in

The share of what you charge that actually lands in the bank.

Formula
Money collected ÷ money billed (net of contractual write-offs).
Healthy
98% or higher

Days to get paid

Money in

Average time between doing the work and getting paid for it.

Formula
Accounts receivable ÷ average daily collections.
Healthy
30 days or fewer

AR over 90 days

Money in

Portion of unpaid claims and balances more than 90 days old.

Formula
AR aged 90+ days ÷ total AR.
Healthy
Under 10%

Case acceptance rate

Money in

How often patients say yes to the treatment you recommend.

Formula
Cases accepted ÷ cases presented (by dollars).
Healthy
70% or higher

Cost to run

Money out

Every non-owner dollar the practice spends to open its doors.

Formula
Total operating expenses ÷ collections.
Healthy
60% or less

Team cost

Money out

What you spend on everyone except the owner-dentist.

Formula
Staff wages + payroll taxes + benefits ÷ collections.
Healthy
24–28%

Supply cost

Money out

Clinical supplies burned through per dollar collected.

Formula
Dental supply spend ÷ collections.
Healthy
5–7%

Lab cost

Money out

Outside lab work as a share of what you collect.

Formula
Lab invoices ÷ collections.
Healthy
8–10%

Facilities cost

Money out

Rent, utilities, and building expenses per dollar collected.

Formula
Rent + utilities + facilities ÷ collections.
Healthy
5–7%

Marketing spend

Growth

Everything you spend to bring new patients in.

Formula
Advertising + referral programs ÷ collections.
Healthy
2–5%

True-profit margin

Cash

What the owner actually keeps after every real cost of running the place.

Formula
Collections − real operating costs, expressed as a % of collections.
Healthy
18% or higher

Cash on hand

Cash

How many months you could keep the lights on with today's cash.

Formula
Bank balance ÷ monthly operating expenses.
Healthy
2 months or more

New patients / mo

Growth

First-visit patients showing up each month at each location.

Formula
Count of first-time exams per month per location.
Healthy
25 or more per location

Recall effectiveness

Growth

How well active patients keep coming back for hygiene.

Formula
Active patients seen in the last 6 months ÷ active patient base.
Healthy
80% or higher

Hygiene re-appointment %

Growth

Share of hygiene patients who leave with their next visit booked.

Formula
Hygiene visits with next appointment scheduled ÷ hygiene visits.
Healthy
90% or higher

Owner production share

People

How much of the chair revenue depends on the owner-dentist personally.

Formula
Owner production ÷ total production.
Healthy
50% or less

Production per visit

Efficiency

Average dollars of dentistry produced in a single patient visit.

Formula
Total production ÷ number of patient visits.
Healthy
$450 or higher

Revenue per operatory

Efficiency

How hard each treatment room is working for you.

Formula
Annual collections ÷ number of operatories.
Healthy
$350K or higher

Overhead per operatory

Efficiency

Fixed cost of keeping each treatment room open.

Formula
Facility + equipment costs ÷ number of operatories.
Healthy
$50K or less

Broken appointment rate

Efficiency

Share of booked visits that no-show or cancel same-day.

Formula
No-shows + short-notice cancellations ÷ total booked visits.
Healthy
Under 5%